Samson Omoyele

Samson Omoyele

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London-based Product Designer solving complex, data-heavy B2B problems for 4+ years - now building AI into how I work.

Available for work

Outside of design, I'm two months into judo as a white belt - currently at the getting-thrown-a-lot stage of learning something from scratch. I also try to make it to as many UX Crunch talks as I can, usually writing up a reflection afterward - partly to make the ideas stick, partly because writing in public is its own kind of practice.

I work best on ambiguous problems - data that doesn't have a clear story yet, or requirements shaped by conflicting stakeholder needs. My process starts with research and ends with evidence: I'd rather validate a direction through testing and prototypes than argue for it on instinct. I default to owning scope end-to-end, from framing the problem to shipping the solution, particularly in small teams where that ownership matters most.

  • Works with engineers from early discovery through implementation, not just at handoff
  • Frames success with a primary metric, a counter-metric, and a guardrail - not just a single number in isolation
  • Documents rationale alongside outcomes: rejected directions and the reasoning behind each, not just the final design
  • Currently deepening design systems fundamentals - token architecture, component libraries, and documentation

Verity Relationship Intelligence

Product Designer - Jan 2022 to May 2026 (4.5 yrs)

  • Led end-to-end design of a self-serve survey platform, launched to beta in 16 weeks
  • Redesigned the core analytics dashboard, replacing a legacy Tableau system for 3,500+ users - including role-based views tailored to CEOs, Agency Leads, and Brand Managers
  • Used AI prototyping to build functional filter prototypes, enabling user testing with multiple participants without pulling in engineering resources
  • Built internal reporting tools that reduced presentation creation time by 20%

Medwise.ai

UX Design Intern - Jul to Nov 2020

  • Designed the bookmarking and tagging system that let clinicians save, organise and retrieve past Q&As at the point of care
  • Collaborated with doctors and medical students to validate designs through research and prototyping